Brand Center

Our Mission

To amplify the voices of youth and adults with disabilities through the powerful medium of photography, ultimately fostering more inclusive communities.

We serve individuals living with physical, intellectual, developmental, and learning disabilities, as well as mental health conditions.

Our Vision

A world in which every person, regardless of disability or condition, can express themselves through photography and every community recognizes and celebrates these individuals as equals who have their own goals, strengths, and skills by viewing images created by and about individuals with disabilities and mental health conditions.

Our Values

Our Personality Traits

Understanding, Positive, Growth Mindset, Advocates,

Elevator Pitch

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Brand Story

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Our Voice

(This would be a good place to add any words, phrases and language you want to emphasis or stay away from)

Words NOT to be used:
-Cute, adorable, awww, (any words that infantilize people with disabilities.

-Talented-

Our Tone

Tone of voice (e.g., formal, friendly, bold, playful)

Key Brand Messages and Taglines

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Writing Guidlines

(e.g., active vs. passive voice)

Grammer and Punctuation Preferences

(e.g., Oxford comma, capitalization rules)

Logo

  • Primary logo & variations (horizontal, vertical, icon-only)

  • Clear space & minimum size requirements

  • Acceptable & unacceptable uses

  • Background color considerations

Typography

  • Primary & secondary fonts (with usage examples)

  • Web-safe alternatives for digital platforms

  • Font weights, sizes, and spacing guidelines

  • Guidelines for headers, body text, and callouts

Color Palette

  • Primary & secondary brand colors (with hex, RGB, CMYK codes)

  • Color usage rules (e.g., background vs. accent colors)

  • Accessibility considerations (contrast ratios for readability)

Photography

  • Approved photography styles & mood

  • Do’s & don’ts for imagery usage

Examples

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Tools & Templates

  • Business card, letterhead, and email signature templates

  • Presentation and document formatting guidelines

  • Merchandising (branded apparel, packaging, signage) - Link to buy merch!

Trademark & Copyright Guidelines

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Proper usage of company trademarks

Copyright disclaimers for brand assets

Third Party Usage & Partnerships

  • Guidelines for co-branding and collaborations

  • Approved partner and sponsorship logo placements

FAQs for common branding questions

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.